Google Checkout Blog

A new and easy way to offer Google Checkout promotions to buyers

Thursday, October 29, 2009

We're pleased to announce a new feature that will allow Google Checkout merchants based in the U.S. to create and to run their own Checkout promotions at any time.

Starting today, you can sign in to your Checkout merchant account, go to the 'Tools' tab, and click the 'Promotions' link to create a Checkout promotion in less than a minute. You'll be able to specify the date and time you'd like the promotion to run, as well as choose from a variety of dollar-off discounts to offer your buyers.

Whenever you run a Google Checkout promotion, the standard Checkout button on your website will be automatically updated to display the discount amount and cart minimum. Additionally, for AdWords advertisers, we'll change the standard Checkout badge appearing on your AdWords ads to a Checkout badge that includes the discount amount as shown below. These promotional badges have been introduced to enable shoppers who search on to easily identify and take advantage of promotional offers.

Checkout promotions are a great way to attract new buyers, and we're excited to make this functionality more widely available. Please visit our Help Center for detailed instructions on setting up your own Checkout promotion. Thanks for using Google Checkout!

Posted by Gina Del Vecchio, Google Checkout Specialist