Tuesday, August 22, 2006
At ChannelAdvisor, we provide software and services that empower online retailers to manage search (paid and natural), comparison shopping engines and online marketplaces as online sales channels. We work with retailers of all sizes, from the very large to the very small. When we first heard about Google Checkout, we knew folks would immediately embrace it -- and in retrospect, that was an understatement! Because of their entrepreneurial nature, online merchants immediately understand and want to take advantage of what we call the three economic benefits of Google Checkout:
1. The competitive 2% and $0.20/transaction processing fees.
2. The free transaction processing credit that gives merchants a huge economic boost on their existing AdWords spend. Most merchants look at reinvesting that benefit into higher bids, more keywords or both.
3. The Google Checkout badge (the little shopping cart next to your AdWords ads), which can give merchants' sponsored listings a clickthrough boost, which can further increase their ROI.
Our merchants are really loving Google Checkout -- so I wanted to highlight two customers who exemplify what we're hearing:
First, Mark Fitzgerald with Grapevinehill.com (they sell shoes, not wine). He says, "We've seen a material number of buyers choosing Google Checkout, so we're really enjoying the increased AdWords ROI. We absolutely love the free payment processing credits we are earning."
Second, John Wieber at Laptopbroker.com has also seen strong Google Checkout buyer adoption. John says,"We have not had a single chargeback or transaction issue. Most importantly the use of the Checkout via ChannelAdvisor Merchant is simple and quick. We are confident that Google will quickly enhance its service to become the best solution on the Internet."
So that's our take. Thanks to the team for not only inviting me to be the guest blogger today, but for creating such a great product. We're all eagerly waiting for what new enhancements will be coming, and to see how things go this holiday season with Google Checkout.