Google Checkout Blog

Stand out to shoppers with the Google Checkout holiday promotion

Tuesday, November 02, 2010

The holiday shopping season is quickly approaching, and we know merchants are busy planning ways to stand out to the right buyers and increase sales. We’re excited to present a way for active Checkout merchants to partner with Google to help drive Google Checkout leads and sales during the upcoming shopping season: You can sign in to your Google Checkout account to review the details and quickly set up a holiday promotion.

Google will market the promotion through AdWords ads, emails to buyers, and social networking posts to bring buyers to the Checkout Deals Page. Last holiday season, merchants who ran a Checkout promotion increased their Google Checkout sales by an average of 209%, compared to a 25% increase for merchants who did not participate.

You can participate in the Google Checkout Holiday promotion by offering shoppers your choice of a $5 off $30, $10 off $60, $10 off $100 or $20 off $200 discount (pre-tax and shipping), limit one per user. If you participate, we'll change your standard Google Checkout button on your website to the special promotional Checkout button that features an orange starburst labeled with the promotion discount. When the minimum cart requirement is met, the discount will automatically appear for buyers when they shop with Google Checkout from November 23, 2010 at 4:00 PM Pacific to December 16, 2010, at 4:00 PM Pacific.

Additionally, if you are an AdWords advertiser, Google will change the standard Checkout badge appearing on your AdWords ads to a new badge that features the promotion discount. These badges have been introduced to enable shoppers who search on to easily identify and take advantage of promotional offers. Merchants eligible for the standard Checkout badge are eligible for the new promotional badge at Google's discretion.

To get started, sign in to your Google Checkout merchant account at, go to the 'Tools' tab, and click the 'Promotions' link in the left-hand navigation to view the promotion details and accept the offer of your choice or decline the terms. Once you accept, Google will take care of the rest. No additional integration is required.

We’re looking forward to a fun and successful holiday season!