Thursday, September 27, 2007
Today, I'm happy (OK, more like ecstatic) to introduce Google Checkout for Non-Profits -- with this launch, U.S. non-profit organizations (IRS-certified 501(c)(3)s) now have an easy way to accept online donations, and donors have a fast and secure way to support their favorite groups. The best part: it's completely free for the organizations. Through at least the end of 2008, non-profits will pay 0% + 0 cents in transaction fees for each donation they accept through Checkout. And that means donors can support these groups knowing that 100 percent of their donations will reach their charity.
Besides being free, Checkout for Non-Profits is designed to make the entire donation and collection process more efficient. For donors, it enables you to complete a donation with just your Google login, and it helps you track your giving in a convenient and central place (a feature that should be particularly useful for those of us who tend to start our tax returns on April 14). It also helps to drive more donations to non-profits by making it easier for donors to give, and it makes collecting funds as easy as pushing a button. With Checkout for Non-Profits, we hope to do for donations what we're currently doing for e-commerce: increase the volume of transactions by making the process as simple and secure as possible for everyone involved.
To learn more, head over to our Checkout for Non-Profits page, and take a look at non-profits like the William J. Clinton Foundation and the March of Dimes , which are already using it to drive online giving on their YouTube channels.
