Thursday, July 26, 2007
You might remember the post we did a while ago about Google Product Search. One of our merchants, Golfballs.com, has started to use Google Product Search in addition to Google Checkout. Here's what they had to say about their experience...
"At Golfballs.com, we're always looking for ways to improve and optimize our marketing dollars. Recently, we found that one of the most effective ways to reach our goal ROI is to use Google Product Search.
In Google's natural search results, we rank well for general golf keywords, but we have a difficult time ranking as high for the majority of our brand products. By using Google Product Search, we've been able to increase traffic from search result pages simply by providing a data feed of products to Google. The feed gives Google more information about our inventory and that translates into more relevant placement on search result pages. In addition, Google Checkout helps make it even easier for consumers to find us when they search for items like Titleist Pro V1 Golf Balls by displaying the Google Checkout badge next to our search results. Ultimately Golfballs.com has seen an increase in revenue through the combined efforts of Google Product Search and Google Checkout."
- Brandon Hartness, Golfballs.com Director of eCommerce