Sending new customers your way through Google AdSense Referrals

Thursday, March 22, 2007

Posted by Susan Taing, Associate Product Marketing Manager

We're happy to announce a new referral channel that will allow Google AdSense publishers to refer buyers to Google Checkout and earn revenue for it. For every new buyer who completes a purchase of $10 or more before shipping and tax, publishers will earn $1. For more details, see the Google AdSense blog. We are continually looking for ways to bring more Google Checkout buyers to our merchants' stores, and we expect AdSense Referrals to be a powerful new way to do so.

Three new merchants

Tuesday, March 20, 2007

Posted by Shaluinn Fullove, Product Marketing Manager

Our merchant list continues to expand with the recent addition of Blue Nile, MTV, and Comedy Central. One of the largest online retailers of certified diamonds and fine jewelry, Blue Nile makes it easy to select the perfect diamond. If music or comedy are more your thing, shop MTV and Comedy Central to find CDs, DVDs, T-shirts and other wearables featuring your favorite shows and artists.

Browse these stores and more from our places to shop page.

From the field: Ritz Interactive on Checkout

Thursday, March 15, 2007

Posted by Fred H. Lerner, President & CEO, Ritz Interactive, Inc

At Ritz Interactive, we operate a leading network of e-commerce websites that include RitzCamera.com, WolfCamera.com, BoatersWorld.com, and other popular online shopping destinations. We offer a full array of photographic and consumer electronic products as well as a wide range of marine, boating, and fishing products, at competitive prices for online shoppers.

We originally decided to implement Google Checkout because of its potential to deliver more traffic, increase conversions, and lower processing costs, but none of us here could have anticipated the popularity and acceptance that the product eventually achieved. We've never seen one product or promotion have the tremendous positive impact that Google Checkout had for Ritz Interactive in the fourth quarter of 2006, helping us grow over 30 percent during that period of time.

With the holiday season now behind us, Google Checkout continues to positively impact our business. The new Google Checkout badge that appears on our AdWords advertisements has given us a 23% lift in click-through rate. And Google Checkout does a great job of helping to convert that additional traffic into more sales; customers that use Google Checkout convert 24% more frequently than those that go through our standard checkout process.

We look forward to working even more closely with Google to take advantage of future enhancements and innovations that will help us grow our business even more

Improve your testing with the Sandbox

Thursday, March 01, 2007

Posted by Steve Stukenborg, Senior Product Manager

We've just released a new Sandbox feature for developers to more fully test their integration with Google Checkout. For details, take a look at this post on the Google Checkout API Blog.