Thursday, July 13, 2006
Posted by Gavin Chan, Associate Product Marketing Manager
We’re seeing a lot of excitement and questions about how Google Checkout works with AdWords, so we thought we’d answer some of them here. Here are a few of the more common questions we're hearing:
What is AdWords?
AdWords is Google’s search advertising program, which displays ads alongside Google search results and on search and content sites in the Google Network.
Can I offer Google Checkout if I don’t use AdWords?
Definitely! You can still provide your customers with a fast, safe, and convenient checkout experience. As far as fees go, you’ll only be charged 2% plus 20 cents per transaction for the sales you process through Google Checkout.
What are the benefits of using Google Checkout with AdWords?
There are two main features you can take advantage of when using both programs together: the Google Checkout badge and free transaction processing. The Google Checkout badge is a small shopping cart icon that appears on your AdWords ads when you offer Google Checkout on your website. It communicates to buyers that shopping with you will be fast, convenient and secure.
Free transaction processing enables you to process $10 of Google Checkout sales at no cost for every $1 you spend on AdWords. For example, if you spent $1,000 on AdWords last month, this month you could process $10,000 in Google Checkout sales for free.
Why is Google Checkout integrated with AdWords?
Our goal is to improve the entire online sales process for sellers, from generating leads through online advertising to processing the sales that result.